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LoveMyDog was established in 2002 for people who want to give their dogs the very best and is now the world’s leading designer dog wear, sold in high-end stores in London, Paris, Milan, New York, Tokyo, Sydney, and U.S.A. It is based in London’s fashionable Hoxton, an area renowned as a hotbed of creative ideas and cutting-edge style.

Designer Lilly Shahravesh & Rabbit, The Studio Muse

Everything from the dog coats and dog sweaters to the dog beds and dog toys is an original design in gorgeous fabrics specially chosen by Lilly. Each one is hand-cut and pinned, then individually stitched and hand-finished, and the sweaters are hand-knitted from pure new wool.

Celebrity pooches including Professor Snowball owned by Jonathan Ross have been snapped wearing LoveMyDog originals. Customers of Harrods, Heals, Selfridges, Bentalls, La Rinascente, The Conran Shop, Liberty's and The National Gallery have also been able to buy LoveMyDog clothing and accessories.

LoveMyDog has been featured in fashion shows alongside designers like Vivienne Westwood and Ben de Lisi and is often seen in glossy magazines adorning beautiful dogs, large and small. Lilly and her designs have also been featured on TV including ITV’s This Morning, Alan Titchmarsh Show, Channel 4"s Posh Dog's, Walt Disney Minnie's Fashion Challenge and the BBC1 show Animal Crackers where she collaborated with world famous photographer Rankin.

How It Began

For many years, Lilly was a successful designer of knitwear and textiles for fashion houses. In the late nineties, Lilly’s sister became the proud owner of a dog called Missy, a gorgeous half Chihuahua-half miniature pincher. As a doting auntie, Lilly wanted to lavish dog gifts on Missy, but couldn’t find good quality dog clothing that would fit her tiny frame. In desperation, Lilly started making her own dog clothes for Missy, using fabric from her own collection.

Lilly’s first gift was a crocheted dog sweater, and this was followed with a dog blanket with Missy’s name on it and a fleece-lined designer dog coat. People started asking where Missy got such a gorgeous outfit. Lilly realized there was a gap in the market for well-made, couture clothing for dogs, so in 2002 she embarked on a career change, and LoveMyDog was born.

Designer Dog Wear in Unique Fabrics

In 2010 Lilly travelled to the Outer Hebrides to create a new Tartan Harris Tweed. Known as ‘Hoxton Tartan’, 'Pixley' and 'Appleby'. This unique fabric is protected by an Act of Parliament and is still woven by hand on the island. It is created from hardy breeds of Scottish sheep, which makes the cloth extremely soft, hardwearing and very warm. Lilly has created a complete collection including designer dog coats, dog collars, leads, dog blankets and dog beds in this ravishing, unique tweed.

About Lilly And Rabbit

Founder and Creative Director, Lilly is also the author of the best-selling coffee table book ‘Canine Couture’. Rabbit, who is half Norfolk Terrier and half Jack Russell, joined the studio in 2007, and is the first to try on any of the new designs. Like any dog, he is really a human in disguise and has special ways to tell Lilly what he likes (or doesn’t!) about any new creation.

The LoveMyDog Style

As befits a contemporary London fashion house, you can expect traditional British classics with an urban twist. Whatever the fabric you can be sure it is the very finest. The hand-knitted dog sweaters are made from finest virgin wool that really keeps out the cold.

One of LoveMyDog’s best-selling dog coats is cut from Melton wool, traditionally used for the uniforms of the soldiers who guard Buckingham Palace.

For LoveMyDog's product collections selected by Aaron & Fox, please visit: